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Archive for “Start a Business”

Mom Entrepreneur

Mom Entrepreneurs – Listen up!

Hear StartupNation Radio hosts Jeff Sloan and Dan Glisky, Jr. on Word of Mom Radio talking about the Leading Moms in Business Competition! Listen to the archived recording right here! Launched in mid-March, StartupNation’s annual Leading Moms in Business Competition is still going strong! With hundreds of amazing contestants and support pouring in from friends and fans [...]

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web-marketing-03

Small Company Marketing Plan

Small companies usually operate on a shoestring marketing budget. They do not have the luxury of hiring professional expertise or purchasing big ads in popular magazines. For this reason, their marketing efforts must be very focused and disciplined to gain the greatest benefit. The importance of branding cannot be underestimated. A distinctive brand strategy builds [...]

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king

False Perceptions – A Destructive Force

Strategic plans built on faulty beliefs are sure to fail. Change can occur quickly and the average lifespan of a business model may only be a few years before modifications or a complete restructuring is required. With that said, change does not occur unnoticed overnight — subtle clues (that are easily recognizable in hindsight) can [...]

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sales figures

What if you are NOT a Born Salesperson?

When speaking about a person who has built a successful career in sales it is often said, “They are a born salesperson,” but what does that actually mean? While it is true that some salespeople possess excellent people skills, it is not true of all. Moreover the ability to charm is not a given for [...]

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Lori Williams climbing in Yosemite.

What is the Definition of Success and Failure?

It has been over two decades since I started my first company at age 25. My early years in business were emotionally draining. I wrestled with every decision, second guessing whether it was the right move. I had personified my company; if the business failed then I was a failure. Unfortunately, I was more motivated [...]

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