Marketing – a Menu of Methods
There are various types of marketing for you to consider. Below you’ll find an overview of:
- Grassroots Marketing
- Public Relations
- Affiliate Marketing
- Online Marketing
- Traditional Advertising
This is certainly the most affordable type of marketing. It consists of using resources you already have to spread the word about your product or service.
We give one form of grassroots marketing special attention – networking. Networking is a great, low cost way to connect with potential customers and strategic partners and spread the news about your business.
Chambers of commerce are great venues for this—they provide an ecosystem of members who are all looking for business, as well as sources of products and services.
Joining a chamber is extremely important to expanding your network, while at the same time, as a member you may be entitled to great discounts on services you might need, such as office supplies, telecommunications, health insurance, etc.
Chamber of Commerce directory
Find your local area chamber of commerce
Trade associations for your particular industry are another great networking resource you should consider. Oftentimes these associations hold events, offer industry-specific education and message boards online, and provide an opportunity for members to list their businesses on their website.