Create a Logo
A logo is the visual image of your company that will be used in a variety of applications. When you are considering a design, think simple. Some of the best logos are one color and for a start-up, this can save you printing expenses.
Test how it photo copies and works in a digital environment. Sample other venues that you may grow into like an outdoor sign, moving vehicle, or promotional items like t-shirts and golf hats.
Make a List of all your Other Touch Points
Every time you touch a customer or prospect, you should feel your brand breathing. This can include your environment, other promotional activities, and even how your phone is answered. Remember the brand is the sum of you; infuse as many contact areas as possible with your brand essence or DNA .
Create a Demand for your Brand
Your product’s performance, your customer service, follow-through, and your communication add up to a brand experience. Great experiences turn your brand into a magnet for new and repeat business. Buyers will seek you out, tell their friends, and remain loyal. Your brand can make the buyer’s choice easy. That is the power of the brand.