Other people responded
Here’s another easy way to create a follow-up email by using comments and testimonials from the first buyers of a product. You simply send out a note mentioning to the prospect they might have been skeptical – but take a look at what these people had to report. Then it’s just testimonial after testimonial and a link to your sales copy.
Time/Space is running out
If you have a scarcity type offer – a quick note mentioning how many spots or how time is left in the deadline is always a sure profit maker. A deadline is incredibly powerful for getting people to act – but you need to do it with integrity.
This is a really good one to use *IF* you really do goof and something goes wrong (which isn’t that far-fetched of a possibility). Legitimate reasons for an “I goofed” email could be that a server went down, there was a wrong link, a link not working, etc. etc. Lots of reasons and this follow-up is incredibly powerful. Note: I know some people use an “I goofed” email as a regular part of their sequence, but that’s just too far over the line.
Ok - the easiest one is the last follow-up I’ll share with you. You literally only need to add a few words at the top of your follow-up email….