Poet William Ross Wallace wrote “The Hand That Rocks The Cradle Is The Hand That Rules The World” more than144 years ago -- and it’s as true now as it ever was. From the time your children take that first breath, you’re setting the tone and expectation. You’re modeling how to live in the world.
Not only do moms like you rock the cradle and make household purchasing decisions, but as entrepreneurs and business leaders, you bring a heightened awareness of what kind of a world you want to create for your children (and their children) in the commercial realm.
As moms, you have a direct path to influencing the kind of a world we will create. You can align your daily actions in your family and your business to creating a more sustainable future. You are a force for creating a sustainable, green future for all of the planet’s children.
Luckily, many people are already trying to make sustainability or green behaviors part of their day. In a survey GoGreen Online conducted in the summer of 2008, about 48% of people reported that they have already made a few green changes to accommodate the environment, and another 40% of people said that they were actively pursuing an environmentally conscious lifestyle.
Take a look at the table below. It shows the prevalence of self-reported green behaviors based on the GoGreen Online survey.