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		<title>Your Site Premise: Can you say it in one sentence?</title>
		<link>http://www.startupnation.com/community/orca/topic/Your-Site-Premise-Can-you-say-it-in-one-sentence.htm</link>
		<description>Your Site Premise: Can you say it in one sentence?</description>
		<lastBuildDate>Tue, 26 Jun 2007 16:24:29 GMT</lastBuildDate>
		
			<item>
				<title><![CDATA[I agree that each page has its o]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Your-Site-Premise-Can-you-say-it-in-one-sentence.htm</link>
				<description><![CDATA[I agree that each page has its own function within the overall
argument. What I`m saying is that the site itself begins with a
fundamental premise. 

In other words, I`m suggesting that people might analyze their entire
Web site as an integrat]]></description>
				<pubDate>Tue, 26 Jun 2007 16:24:29 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Your-Site-Premise-Can-you-say-it-in-one-sentence.htm#696957</guid>
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				<title><![CDATA[And I`m saying you can have more]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Your-Site-Premise-Can-you-say-it-in-one-sentence.htm</link>
				<description><![CDATA[And I`m saying you can have more than one premise.The premise of your squeeze page or landing page can (and often, should) be different than the premise of your main site. Premise of landing is "get on our list (because X, Y, Z)" while premise of s]]></description>
				<pubDate>Tue, 26 Jun 2007 16:24:29 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Your-Site-Premise-Can-you-say-it-in-one-sentence.htm#696956</guid>
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				<title><![CDATA[
I`m saying that if you have a ]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Your-Site-Premise-Can-you-say-it-in-one-sentence.htm</link>
				<description><![CDATA[
I`m saying that if you have a landing page that has nothing to do with
your site premise, I`d argue that the landing page is pointless.

I`m fully aware that plenty of people would argue that it`s definitely
got a point, having pages that don]]></description>
				<pubDate>Tue, 26 Jun 2007 16:24:29 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Your-Site-Premise-Can-you-say-it-in-one-sentence.htm#696955</guid>
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				<title><![CDATA[
The basic premise and the valu]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Your-Site-Premise-Can-you-say-it-in-one-sentence.htm</link>
				<description><![CDATA[
The basic premise and the value on a landing page are two different things.I can have a premise of my company which is something like "we build great web sites".But the landing page`s premise is "Sign up for this because you will get free]]></description>
				<pubDate>Tue, 26 Jun 2007 16:24:29 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Your-Site-Premise-Can-you-say-it-in-one-sentence.htm#696954</guid>
			</item>
			<item>
				<title><![CDATA[Okay, let`s suppose your basic p]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Your-Site-Premise-Can-you-say-it-in-one-sentence.htm</link>
				<description><![CDATA[Okay, let`s suppose your basic premise is, "We build great Web pages and Web sites." 

The newsletter is part of that argument: "Our newsletter keeps you
informed as to what the world considers to be a great Web site these
days."

Or ]]></description>
				<pubDate>Tue, 26 Jun 2007 16:24:29 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Your-Site-Premise-Can-you-say-it-in-one-sentence.htm#696953</guid>
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				<title><![CDATA[I think a hard thing for a lot o]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Your-Site-Premise-Can-you-say-it-in-one-sentence.htm</link>
				<description><![CDATA[I think a hard thing for a lot of people is to have a page that needs to *not* support the premise.For example, if you have a landing page that is geared towards newsletter signups, you don`t have to communicate the entire value of your program on ]]></description>
				<pubDate>Tue, 26 Jun 2007 16:24:29 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Your-Site-Premise-Can-you-say-it-in-one-sentence.htm#696952</guid>
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			<item>
				<title><![CDATA[

A premise is a logical state]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Your-Site-Premise-Can-you-say-it-in-one-sentence.htm</link>
				<description><![CDATA[

A premise is a logical statement used to support a conclusion.

So?

Suppose we look at a Web site as an argument. Think of it as "you"
telling the world that you exist, you`re interesting, and you should be
noticed---at least tha]]></description>
				<pubDate>Tue, 26 Jun 2007 16:24:29 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Your-Site-Premise-Can-you-say-it-in-one-sentence.htm#696951</guid>
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