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		<title>Which angle is best?</title>
		<link>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm</link>
		<description>Which angle is best?</description>
		<lastBuildDate>Sat, 19 Jan 2008 7:21:44 GMT</lastBuildDate>
		
			<item>
				<title><![CDATA[
  Thanks for the article.&#160]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm</link>
				<description><![CDATA[
  Thanks for the article.&#160; Great site, by the way.&#160; I still believe there is merit in letting people in the financial industry know what is on investor`s minds.&#160; We all love to read research results from Forres]]></description>
				<pubDate>Sat, 19 Jan 2008 7:21:44 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm#718949</guid>
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				<title><![CDATA[How about something along the li]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm</link>
				<description><![CDATA[How about something along the lines of "does your financial management
company care about you," in such a way as to tie in the growing anxiety
over the mortgage problems. 

It`s a press release, after all, and should be about news...not so much]]></description>
				<pubDate>Sat, 19 Jan 2008 7:21:44 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm#718948</guid>
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			<item>
				<title><![CDATA[Thanks for the article.&nbsp; Gr]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm</link>
				<description><![CDATA[Thanks for the article.&nbsp; Great site, by the way.&nbsp; I still believe there is merit in letting people in the financial industry know what is on investor`s minds.&nbsp; We all love to read research results from Forrester, Nielsen, etc.&nbsp; Most of [...]]]></description>
				<pubDate>Sat, 19 Jan 2008 7:21:44 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm#718947</guid>
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				<title><![CDATA[
  You`re quite welcome. Adwoma]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm</link>
				<description><![CDATA[
  You`re quite welcome. Adwoman,&#160;what you`ve listed&#160;aren`t benefits. They aren`t&#160;features either. They`re just meaningless, blase`&#160;statements.&#160; Read my article Features and Benefits: What`s the Difference? T]]></description>
				<pubDate>Sat, 19 Jan 2008 7:21:44 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm#718946</guid>
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				<title><![CDATA[Thank you so much for your input]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm</link>
				<description><![CDATA[Thank you so much for your input.&nbsp; You sort of confirmed what I was thinking, but I`m also still confused.&nbsp; I do think there are some benefits here.&nbsp; Which do you think readers &amp; editors would be most interested in as a lead- in:]]></description>
				<pubDate>Sat, 19 Jan 2008 7:21:44 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm#718945</guid>
			</item>
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				<title><![CDATA[
]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm</link>
				<description><![CDATA[
]]></description>
				<pubDate>Sat, 19 Jan 2008 7:21:44 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm#718944</guid>
			</item>
			<item>
				<title><![CDATA[
  Dale is right. Remember to k]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm</link>
				<description><![CDATA[
  Dale is right. Remember to keep your benefits top-of-mind for the best copy/pitch possible.
  Melanie
]]></description>
				<pubDate>Sat, 19 Jan 2008 7:21:44 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm#718943</guid>
			</item>
			<item>
				<title><![CDATA[
  &#160; Question: do I lead t]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm</link>
				<description><![CDATA[
  &#160; Question: do I lead the press release with the fact that our company ranked high in client satisfaction/loyalty or do I lead with how clients feel about their financial outlook (that it was good despite such a turbul]]></description>
				<pubDate>Sat, 19 Jan 2008 7:21:44 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm#718942</guid>
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				<title><![CDATA[I`d agree with Melanie, and go w]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm</link>
				<description><![CDATA[I`d agree with Melanie, and go with the customer service as your lead,
but be sure to mention the high-rankings in product, if that`s what
you`re referring to by how people feel about their financial condition.
It seems as if you`re saying you helped th[...]]]></description>
				<pubDate>Sat, 19 Jan 2008 7:21:44 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm#718941</guid>
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			<item>
				<title><![CDATA[
  Hi Adwoman,
  &#160;
  Wel]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm</link>
				<description><![CDATA[
  Hi Adwoman,
  &#160;
  Welcome to the forum! As far as your angle goes, what do you think your target audience would be interested in most and the reporters who cover that target audience? 
  &#160;
  ]]></description>
				<pubDate>Sat, 19 Jan 2008 7:21:44 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Which-angle-is-best.htm#718940</guid>
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