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		<title>Selling A Necessary Evil</title>
		<link>http://www.startupnation.com/community/orca/topic/Selling-A-Necessary-Evil.htm</link>
		<description>Selling A Necessary Evil</description>
		<lastBuildDate>Mon, 21 Apr 2008 14:18:20 GMT</lastBuildDate>
		
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				<title><![CDATA[Just to clarify my other post, h]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Selling-A-Necessary-Evil.htm</link>
				<description><![CDATA[Just to clarify my other post, having read Gang`s great suggestions:
I`m not suggesting to make safety something fun---just so we`re clear.
But I do think there`s more than one way to sell something, and fear
isn`t always the best way.

For ex]]></description>
				<pubDate>Mon, 21 Apr 2008 14:18:20 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Selling-A-Necessary-Evil.htm#725630</guid>
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				<title><![CDATA[
  Hi , 
  &#160;
  here&#160]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Selling-A-Necessary-Evil.htm</link>
				<description><![CDATA[
  Hi , 
  &#160;
  here&#160; are&#160; two&#160; suggestions : 
  1.&#160; Dont&#160; take&#160; the&#160; ` big boys `&#160; in&#160; ur&#160; industry&#160; head-on&#160; .&#160; That`s like suicide !&#160; Fig]]></description>
				<pubDate>Mon, 21 Apr 2008 14:18:20 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Selling-A-Necessary-Evil.htm#725629</guid>
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				<title><![CDATA[Y`know the old expression that p]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Selling-A-Necessary-Evil.htm</link>
				<description><![CDATA[Y`know the old expression that people would rather vote "for" something, than vote "against" something? 

I see it all the time, where a marketing strategy is trying to get
people to vote against something. In this case, what are you really
doi]]></description>
				<pubDate>Mon, 21 Apr 2008 14:18:20 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Selling-A-Necessary-Evil.htm#725628</guid>
			</item>
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				<title><![CDATA[
  Even though safety is the ri]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Selling-A-Necessary-Evil.htm</link>
				<description><![CDATA[
  Even though safety is the right thing to do, companies feel like its a burden rather than an investment. Business owners see it as&#160;expensive, confusing and a pain the butt!&#160;I have created a product that addresses those questions and&#160;m]]></description>
				<pubDate>Mon, 21 Apr 2008 14:18:20 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/Selling-A-Necessary-Evil.htm#725627</guid>
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