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		<title>Sales/Intro Letter, Please critique</title>
		<link>http://www.startupnation.com/community/orca/topic/SalesIntro-Letter-Please-critique.htm</link>
		<description>Sales/Intro Letter, Please critique</description>
		<lastBuildDate>Fri, 30 Jan 2009 22:21:01 GMT</lastBuildDate>
		
			<item>
				<title><![CDATA[Bleah. &#160;Go read some books ]]></title>
				<link>http://www.startupnation.com/community/orca/topic/SalesIntro-Letter-Please-critique.htm</link>
				<description><![CDATA[Bleah. &#160;Go read some books on copywriting, business
letters, or just hire a writer.Boring letter.Loren1/30/2009 10:20 PM]]></description>
				<pubDate>Fri, 30 Jan 2009 22:21:01 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/SalesIntro-Letter-Please-critique.htm#742679</guid>
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				<title><![CDATA[I re-worked it and focused on th]]></title>
				<link>http://www.startupnation.com/community/orca/topic/SalesIntro-Letter-Please-critique.htm</link>
				<description><![CDATA[I re-worked it and focused on the product line. &#160;I will be finding out the names of the managers to address it to specific individuals.
]]></description>
				<pubDate>Fri, 30 Jan 2009 22:21:01 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/SalesIntro-Letter-Please-critique.htm#742678</guid>
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			<item>
				<title><![CDATA[It`s way to impersonal as well. ]]></title>
				<link>http://www.startupnation.com/community/orca/topic/SalesIntro-Letter-Please-critique.htm</link>
				<description><![CDATA[It`s way to impersonal as well. There is a "tone" that just doesn`t sit right with me... Maybe it`s the fact that you are trying to incorporate a "sales sheet" along with an introductory letter.
&#160;In your line of work, you really need to s]]></description>
				<pubDate>Fri, 30 Jan 2009 22:21:01 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/SalesIntro-Letter-Please-critique.htm#742677</guid>
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				<title><![CDATA[
  Hi Katherine,
  &#160;
  I]]></title>
				<link>http://www.startupnation.com/community/orca/topic/SalesIntro-Letter-Please-critique.htm</link>
				<description><![CDATA[
  Hi Katherine,
  &#160;
  I agree with the others that when you`re crafting your letter to potential buyers, you have to know who you`re targeting, engage your reader, and let them know how your product with benefit their bo]]></description>
				<pubDate>Fri, 30 Jan 2009 22:21:01 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/SalesIntro-Letter-Please-critique.htm#742676</guid>
			</item>
			<item>
				<title><![CDATA[
  Make the "WIIFM" portion ver]]></title>
				<link>http://www.startupnation.com/community/orca/topic/SalesIntro-Letter-Please-critique.htm</link>
				<description><![CDATA[
  Make the "WIIFM" portion very clear (what`s in it for me) - go beyond the straight `benefits` to the competitive advantage these features would give a vendor. 
  btw - it`s = it is; its = possessive. Don`t confuse the two. 
Also, in]]></description>
				<pubDate>Fri, 30 Jan 2009 22:21:01 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/SalesIntro-Letter-Please-critique.htm#742675</guid>
			</item>
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				<title><![CDATA[This is just an introduction let]]></title>
				<link>http://www.startupnation.com/community/orca/topic/SalesIntro-Letter-Please-critique.htm</link>
				<description><![CDATA[This is just an introduction letter, to which a business card will be attached with the website (the domain may not have gone through yet) to let them know what products we offer. &#160;Any suggestions where I can find a template to follow would be appreci[...]]]></description>
				<pubDate>Fri, 30 Jan 2009 22:21:01 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/SalesIntro-Letter-Please-critique.htm#742674</guid>
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			<item>
				<title><![CDATA[I recommend backing up at least ]]></title>
				<link>http://www.startupnation.com/community/orca/topic/SalesIntro-Letter-Please-critique.htm</link>
				<description><![CDATA[I recommend backing up at least one step and writing down why you are writing this letter.&#160; Who do you want to read it?&#160; What do you want them to do after reading it?&#160; Why should they read it?&#160; Why are you better than what they`re curre[...]]]></description>
				<pubDate>Fri, 30 Jan 2009 22:21:01 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/SalesIntro-Letter-Please-critique.htm#742673</guid>
			</item>
			<item>
				<title><![CDATA[Number 1 - Never send something ]]></title>
				<link>http://www.startupnation.com/community/orca/topic/SalesIntro-Letter-Please-critique.htm</link>
				<description><![CDATA[Number 1 - Never send something Dear Madame or Sir.&#160; Find out who does the buying for each company you want to sell to and put their name in the letter.&#160; 
Number 2 - Your opening paragraph doesn`t address my needs, only yours.]]></description>
				<pubDate>Fri, 30 Jan 2009 22:21:01 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/SalesIntro-Letter-Please-critique.htm#742672</guid>
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			<item>
				<title><![CDATA[

  
    
      K.A.N.Y.C.
]]></title>
				<link>http://www.startupnation.com/community/orca/topic/SalesIntro-Letter-Please-critique.htm</link>
				<description><![CDATA[

  
    
      K.A.N.Y.C.
Enterprises
    
  ]]></description>
				<pubDate>Fri, 30 Jan 2009 22:21:01 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/SalesIntro-Letter-Please-critique.htm#742671</guid>
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