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		<title>PR Question - the life of a Press Release</title>
		<link>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm</link>
		<description>PR Question - the life of a Press Release</description>
		<lastBuildDate>Thu, 24 Jul 2008 20:38:02 GMT</lastBuildDate>
		
			<item>
				<title><![CDATA[I`m an editor at a national cons]]></title>
				<link>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm</link>
				<description><![CDATA[I`m an editor at a national consumer magazine and vet thousands of press releases each month. 
I`ll tell you, receiving a press release six months behind a launch is useless to me. As an editor, my job is to break the news before it happens, o]]></description>
				<pubDate>Thu, 24 Jul 2008 20:38:02 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm#729371</guid>
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			<item>
				<title><![CDATA[Alright, so I should call before]]></title>
				<link>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm</link>
				<description><![CDATA[Alright, so I should call before sending anything to the media.&#160; Also, what is the best way to present my information?&#160; An elevator pitch?&#160; I`ve tried writing some press releases (which I spend some time on, but fear ]]></description>
				<pubDate>Thu, 24 Jul 2008 20:38:02 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm#729370</guid>
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			<item>
				<title><![CDATA[
  I have been working in PR an]]></title>
				<link>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm</link>
				<description><![CDATA[
  I have been working in PR and Marketing for more than 20 years. Things have changed over the years, but one thing that hasn`t is the demand for a fresh, new angle on any story. Since your product is 6 months old now, the story I`d pitch to the med]]></description>
				<pubDate>Thu, 24 Jul 2008 20:38:02 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm#729369</guid>
			</item>
			<item>
				<title><![CDATA[
  Hi Brandon,
  &#160;
  Bef]]></title>
				<link>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm</link>
				<description><![CDATA[
  Hi Brandon,
  &#160;
  Before you contact a media member, figure out why he/she will be interested in what you have to say. Why are you unique? How have your products and services helped others?
  &#160;
]]></description>
				<pubDate>Thu, 24 Jul 2008 20:38:02 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm#729368</guid>
			</item>
			<item>
				<title><![CDATA[Alright, so I should call before]]></title>
				<link>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm</link>
				<description><![CDATA[Alright, so I should call before sending anything to the media.&#160; Also, what is the best way to present my information?&#160; An elevator pitch?&#160; I`ve tried writing some press releases (which I spend some time on, but fear they are only average), [...]]]></description>
				<pubDate>Thu, 24 Jul 2008 20:38:02 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm#729367</guid>
			</item>
			<item>
				<title><![CDATA[
  Jennifer,
  Thank you for y]]></title>
				<link>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm</link>
				<description><![CDATA[
  Jennifer,
  Thank you for your comments and recommendations - greatly appreciated.&#160; We are learning alot about the process and yes, it has been a daunting task - and certainly not within my comfort zone.
  I continued on to read]]></description>
				<pubDate>Thu, 24 Jul 2008 20:38:02 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm#729366</guid>
			</item>
			<item>
				<title><![CDATA[
  Hi, Kelly,
  &#160;
  Cong]]></title>
				<link>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm</link>
				<description><![CDATA[
  Hi, Kelly,
  &#160;
  Congratulations on your success!!&#160; This means media are interested in the game and you have some real legs with other media outlets.
  &#160;
  It can be an extremely daunt]]></description>
				<pubDate>Thu, 24 Jul 2008 20:38:02 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm#729365</guid>
			</item>
			<item>
				<title><![CDATA[
Then, call and ask to speak di]]></title>
				<link>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm</link>
				<description><![CDATA[
Then, call and ask to speak directly to that person. But be sure you have practiced your pitch in advance.&#160;Many times, a phone call works much better than an e-mail. &#160;
]]></description>
				<pubDate>Thu, 24 Jul 2008 20:38:02 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm#729364</guid>
			</item>
			<item>
				<title><![CDATA[
  Hi Brandon,
  &#160;
  Tha]]></title>
				<link>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm</link>
				<description><![CDATA[
  Hi Brandon,
  &#160;
  That`s a good question. 
  &#160;
  Read the media venue and figure out who writes about your industry. Who will be interested in your story? 
  &#160;
  ]]></description>
				<pubDate>Thu, 24 Jul 2008 20:38:02 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm#729363</guid>
			</item>
			<item>
				<title><![CDATA[How do I find out who is the bes]]></title>
				<link>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm</link>
				<description><![CDATA[How do I find out who is the best contact at different media.&#160; I am hoping to get some print in the newspapers of my area, but haven`t had much success.&#160; A lot of them have submissions online, but that really doesn`t seem to get anywhere.&#160; I[...]]]></description>
				<pubDate>Thu, 24 Jul 2008 20:38:02 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/PR-Question---the-life-of-a-Press-Release.htm#729362</guid>
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