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		<title>I can’t figure this out...</title>
		<link>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm</link>
		<description>I can’t figure this out...</description>
		<lastBuildDate>Thu, 8 Nov 2007 10:57:55 GMT</lastBuildDate>
		
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				<title><![CDATA[ ]]></title>
				<link>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm</link>
				<description><![CDATA[ ]]></description>
				<pubDate>Thu, 8 Nov 2007 10:57:55 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm#712265</guid>
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				<title><![CDATA[Hi Lisa, thanks for your input. ]]></title>
				<link>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm</link>
				<description><![CDATA[Hi Lisa, thanks for your input. I read your post last night and have been mulling it over to see how advertising can help me in the earliest phase of my business, but I really think it would do more harm than good ultimately.The goal of my business]]></description>
				<pubDate>Thu, 8 Nov 2007 10:57:55 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm#712264</guid>
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				<title><![CDATA[
  As a marketing person I need]]></title>
				<link>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm</link>
				<description><![CDATA[
  As a marketing person I need to clarify some things for you. Any business starting, expanding or stagnant needs advertising as well as public relations if it wants to stay alive.&#160; Business owners have to understand that marketing is an&#160;d]]></description>
				<pubDate>Thu, 8 Nov 2007 10:57:55 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm#712263</guid>
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				<title><![CDATA[
With respect to growth. Do you]]></title>
				<link>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm</link>
				<description><![CDATA[
With respect to growth. Do you have any idea how much cash this business can generate and how often? Growth requires cash but it also requires good cash flow. If you`re worried about getting "sunk" from fast growth then you mig]]></description>
				<pubDate>Thu, 8 Nov 2007 10:57:55 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm#712262</guid>
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				<title><![CDATA[One thing to consider. The costs]]></title>
				<link>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm</link>
				<description><![CDATA[One thing to consider. The costs of starting a business have fallen quite a lot in many areas. This could account for some of the discrepancy. 
With respect to growth. Do you have any idea how much cash this business can generate and how often? ]]></description>
				<pubDate>Thu, 8 Nov 2007 10:57:55 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm#712261</guid>
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				<title><![CDATA[Hi Robert. You`re always the man]]></title>
				<link>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm</link>
				<description><![CDATA[Hi Robert. You`re always the man with a good response.$200k isn`t a lot of capital I realize of course, but given the digital-viral nature of these companies` media products it is just really hard to wrap my head around what they bought that cost s]]></description>
				<pubDate>Thu, 8 Nov 2007 10:57:55 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm#712260</guid>
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				<title><![CDATA[Paula,
$200,000 isn`t a lot of ]]></title>
				<link>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm</link>
				<description><![CDATA[Paula,
$200,000 isn`t a lot of capital. 
As a marketing budget, it`s a fairly small&nbsp;number for a publication with "national reach &amp; 7 regional editions". 
Also, it can`t include many people (salaries/compensation) for th]]></description>
				<pubDate>Thu, 8 Nov 2007 10:57:55 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm#712259</guid>
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				<title><![CDATA[oHMygOd those better be some dam]]></title>
				<link>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm</link>
				<description><![CDATA[oHMygOd those better be some damn fine icons! Sheesh!]]></description>
				<pubDate>Thu, 8 Nov 2007 10:57:55 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm#712258</guid>
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				<title><![CDATA[Gosh you can spend $25,000 on ic]]></title>
				<link>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm</link>
				<description><![CDATA[Gosh you can spend $25,000 on icons for a software product&nbsp;and another $25,000 on visual identity. Yes, $200/250k is quite spendable.]]></description>
				<pubDate>Thu, 8 Nov 2007 10:57:55 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm#712257</guid>
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				<title><![CDATA[




All right... I`m revam]]></title>
				<link>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm</link>
				<description><![CDATA[




All right... I`m revamping a business plan I`d originally put together a couple years ago for a digital publication. The main difference is that my original plan was for a very tiny local publishing project, while the new one is for a project wit[...]]]></description>
				<pubDate>Thu, 8 Nov 2007 10:57:55 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/I-cant-figure-this-out.htm#712256</guid>
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