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		<title>How much ammo do I need to approach a major retailer?</title>
		<link>http://www.startupnation.com/community/orca/topic/How-much-ammo-do-I-need-to-approach-a-major-retailer.htm</link>
		<description>How much ammo do I need to approach a major retailer?</description>
		<lastBuildDate>Tue, 22 Sep 2009 18:29:29 GMT</lastBuildDate>
		
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				<title><![CDATA[Phil,
When approaching a major ]]></title>
				<link>http://www.startupnation.com/community/orca/topic/How-much-ammo-do-I-need-to-approach-a-major-retailer.htm</link>
				<description><![CDATA[Phil,
When approaching a major retailer, you need to have a sales and marketing plan in place.  If you are able to include a sales history for your product that will reduce the risk f]]></description>
				<pubDate>Tue, 22 Sep 2009 18:29:29 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/How-much-ammo-do-I-need-to-approach-a-major-retailer.htm#757000</guid>
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				<title><![CDATA[Thanks Ashton, great resources.]]></title>
				<link>http://www.startupnation.com/community/orca/topic/How-much-ammo-do-I-need-to-approach-a-major-retailer.htm</link>
				<description><![CDATA[Thanks Ashton, great resources.
Clay]]></description>
				<pubDate>Tue, 22 Sep 2009 18:29:29 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/How-much-ammo-do-I-need-to-approach-a-major-retailer.htm#754723</guid>
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				<title><![CDATA[Two blog posts/resources which m]]></title>
				<link>http://www.startupnation.com/community/orca/topic/How-much-ammo-do-I-need-to-approach-a-major-retailer.htm</link>
				<description><![CDATA[Two blog posts/resources which may be of interest/help to you regarding things to know about selling through mass market through major retail channels:
http://www.fashion-incubator.com/archive/selling-to-department-stores-pt1/]]></description>
				<pubDate>Tue, 22 Sep 2009 18:29:29 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/How-much-ammo-do-I-need-to-approach-a-major-retailer.htm#754722</guid>
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				<title><![CDATA[I am in kitchen equipment suppli]]></title>
				<link>http://www.startupnation.com/community/orca/topic/How-much-ammo-do-I-need-to-approach-a-major-retailer.htm</link>
				<description><![CDATA[I am in kitchen equipment supplies. If someone has proven the product in the market I would definitely feel more favorable towards it.&#160; The strategy appears to be right but you will have to unroll it fast, imitators are lurking everywhere.]]></description>
				<pubDate>Tue, 22 Sep 2009 18:29:29 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/How-much-ammo-do-I-need-to-approach-a-major-retailer.htm#754721</guid>
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				<title><![CDATA[Do what big businesses do, set u]]></title>
				<link>http://www.startupnation.com/community/orca/topic/How-much-ammo-do-I-need-to-approach-a-major-retailer.htm</link>
				<description><![CDATA[Do what big businesses do, set up a focus group of people that might buy your product and get their opinions.&#160; Or, you could set up a small test market.&#160; Then use the information to market your product.]]></description>
				<pubDate>Tue, 22 Sep 2009 18:29:29 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/How-much-ammo-do-I-need-to-approach-a-major-retailer.htm#754720</guid>
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				<title><![CDATA[Nevadascul,
Thanks for your rep]]></title>
				<link>http://www.startupnation.com/community/orca/topic/How-much-ammo-do-I-need-to-approach-a-major-retailer.htm</link>
				<description><![CDATA[Nevadascul,
Thanks for your reply. &#160;I read that independent inventors with a single product line often have trouble licensing a product. &#160;One question was really do I need to have documented]]></description>
				<pubDate>Tue, 22 Sep 2009 18:29:29 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/How-much-ammo-do-I-need-to-approach-a-major-retailer.htm#754719</guid>
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				<title><![CDATA[You need to be careful on your p]]></title>
				<link>http://www.startupnation.com/community/orca/topic/How-much-ammo-do-I-need-to-approach-a-major-retailer.htm</link>
				<description><![CDATA[You need to be careful on your pricing structure for all your target markets.  You have to make your initial pricing to the end user high enough to accomodate pricing discounts to retailers.  Then you can give your retailers a substantial pricing di]]></description>
				<pubDate>Tue, 22 Sep 2009 18:29:29 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/How-much-ammo-do-I-need-to-approach-a-major-retailer.htm#754718</guid>
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				<title><![CDATA[How much ammo do I need to appro]]></title>
				<link>http://www.startupnation.com/community/orca/topic/How-much-ammo-do-I-need-to-approach-a-major-retailer.htm</link>
				<description><![CDATA[How much ammo do I need to approach a major retailer?
My idea for an initial strategy is to sell my product directly to the end customer first.&#160; I was planning on using evidence of this success to approach smaller retailers as potential l]]></description>
				<pubDate>Tue, 22 Sep 2009 18:29:29 GMT</pubDate>
				<guid>http://www.startupnation.com/community/orca/topic/How-much-ammo-do-I-need-to-approach-a-major-retailer.htm#754717</guid>
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