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		<title>Direct to consumer PR - storytelling</title>
		<link>http://www.startupnation.com/community/orca/topic/Direct-to-consumer-PR---storytelling.htm</link>
		<description>Direct to consumer PR - storytelling</description>
		<lastBuildDate>Thu, 21 May 2009 12:15:25 GMT</lastBuildDate>
		
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				<title><![CDATA[Great overview and some good rem]]></title>
				<link>http://www.startupnation.com/community/orca/topic/Direct-to-consumer-PR---storytelling.htm</link>
				<description><![CDATA[Great overview and some good reminders on how to be a good storyteller to the media. My only issue is that I think there`s more opportunity for businesses in expanding their PR to be more than just "influencing the influencers," meaning media channels (jou[...]]]></description>
				<pubDate>Thu, 21 May 2009 12:15:25 GMT</pubDate>
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