- Do the shopper`s comparison shopping FOR them, right there on YOUR site so they don`t feel it necessary to click away.
- Offer various types of specials or combinations that would be difficult to emulate in a brick-and-mortar environment....OR...that simulate negotiating a deal.
- Use Testimonials.
- Have clear and easy-to-follow descriptions of the products (and good photographic images so people can really see the product).
- Make it easy to pay. Having a simple way to take credit cards would be terrific.
- Easy-to-use Shopping Cart
- Again, the specials. This might need some heavier thinking, particularly with the free shipping (and a shipping calculator?)
- High-visibility Return Policy, without making it frightening or reducing confidence in the product
- Provide a way for the potential customer to have a "Wish List," and easy bookmarking.
The problem here also seems to be with "deals, specials," and the "wish list." If the window-shopper-browser is actually looking for a product, testing to see if your site meets their feeling, specials would be an incentive.
What if every product has a simple button like eBay`s "Watch this" option? If it were done properly, someone could look at the site, click what they`re interested in seeing, and leave. They wouldn`t have to bookmark the site, but the site could email them "news and information" about the products they`ve chosen to watch. The email would have to have an "unsubscribe" feature.
I`m thinking of the "barkers" who stand outside clubs and show tents. People are just walking by, but these barkers try to entice them into the show...for "1 thin dime..." and so on.
Some people here on SuN propose that audio or A/V information is like that barker, where clicking the site produces not only text but sound and sight. It would have to be turned off after a first viewing though, and that`s not so easy to accomplish. Or, an "off" button works nicely.
Would that be something to add?