Not really, what I would do is create links to the pages that have, testimonials, methodologies, etc. So it wouldn`t be cluttered but it would say something along the lines of: Our team has developed a detailed methodology
and that word would be a link for the methodical person, and so on and so forth.
From strictly an online shopper`s poitn of view...hope you don`t mind...the things I look for when deciding to buy online are the following:
These are really just what I look for when I am shopping online! First and foremost though...is it a good value for my money...and how much of my money are you asking for!?
Great thread Craig!
There are two central theories relevant to this discussion.
Push Marketing. Create something and push it onto the market.
Pull Marketing. Create something remarkable and generate demand.
Push marketing tends to involve heavy promotion or sales effort. Pull marketing involves promotion of a product that is remarkable enough to generate its own demand. If you want to do away with "Thanks, just looking." then you really can`t use a push marketing strategy. Pull marketing is when a customer hears about your product and gets in touch.
Both approaches have benefits/drawbacks.
Make sure if you do that though that it can be easily emailed to anyone. Amazon and Shepplers both this really well and it is REALLY handy. Not only can I send it to myself as a reminder...but now I also have the ability to send it to friends and family (free marketing ) and hope that they will buy me the stuff I want instead of me having to spend the money myself!