Many Startup Nation members are using a wide variety of "free" advertising as noted in previous threads.
My mom, who had a career as a PR professional (as did my dad and sister), always says "Why pay for something if you can get it for free?"
Over the years I`ve used press releases, article writing (for international magazines, trade publications, web-zines and house organs), speaking engagements, industry organization participation, pro bono work, free directory listings and participation in online communities as "free" advertising methods. In fact, for quite a few years now I`ve been paid to write magazine articles and make conference presentations - so I`m actually getting paid to market and promote my own business.
Contacting publications within your industry is a great way to position oneself as an "expert" in the field and promote your own efforts. Besides, many publication editors are starving for possible content. Developing relationships with industry writers and editors will benefit a business in many ways.
Jeff Fisher | Jeff Fisher LogoMotives
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