Forums: Discussions for entrepreneurs and small business.

Rich,
I think partly where I was going with this thread is the way subjective thinking is trending toward the dominant framework nowadays. A famous psychiatrist said, back around 1960, that we were developing a culture that would someday be looked back upon as the age of narcissism. So far, I`ve seen little to disagree.

To see things from a customer perspective not only requires empathy. It also requires an ability to step outside one`s own viewpoint---the subjective. And that means having some sort of objective viewpoint. I`ve been pondering for a long time how people learn that objectivity.

You`re making a great point, joining objective thinking with customer service. I really hadn`t thought of that while putting together this topic. But I think you`re right on target. And your thoughts on underpricing are exceptional.

We constantly hear about people starting a business then giving up because they feel they`re not good enough, the product isn`t all that great, nobody likes them, everyone tells them they suck, and so forth. I`ve always seen the psychological aspect of this, but until you brought it up, I hadn`t connected it with a failure to get outside the subject. Most excellent! :-)

Ah but that`s the thing. If you teach objective thinking, not some political thing, I`m thinking you might be able to sneak it in under the radar. :-)