Ooh, booklover, I like that idea. I`ll have to play around with it to get the right rhythm and phrasing, but THAT`S more of the flavor I`m hoping to have.
I`ve noticed several suggestions for themes that involve dreams and living one`s best life, and while that is the big picture behind what`s being offered, I think I`d prefer a line that conveys a practical and pragmatic style of getting to one`s goals.
But I`m grateful for everyone`s input - it`s cool to see how the seeds of an idea can grow into something viable from a good brainstorm.
Erin, you have a great looking logo and a good tagline for your business. How did you come up with yours?
Yeah, Deft - you get what I`m going for.
It`s kind of like being reminded that you`d better be investing for retirement (you know you should, but you`ve procrastinated this long, you`re not really sure where to start; you`d like someone to get you going, guide you through the process and help you figure out for yourself what you need to do). And if you don`t face up to the fact that you`re not going to do it without a little bit of nudging, hand-holding, and supervising, you`re going to have to struggle with it on your own (and THAT`S not looking too promising).
Or when you have a highly effective personal trainer, they tell you to "get in there," "push it," and "feel those muscles getting stronger." It`s not harsh or threatening, but you feel motivated to get with it and stick it out, and you`re glad to have someone prompting you to do what you haven`t had the initiative to do on your own.
I don`t mean to sound confusing to people who are posting their suggestions. I have a really clear sense of what I`m looking for, and I`m trying to comment on the tones that are getting close and the essences that have the gist of the message but aren`t quite aligned with the attitude I`m seeking. It`s like trying to describe a favorite entree or dessert that you`ve tasted at a gourmet restaurant. You can talk about the ingredients and the texture, but it`s hard to objectively describe an unfamiliar spice or a unique flavor combination.
Hey, Deft, that idea could also be tweaked into something like "Better make a wish before your candle`s blown out." (I`m not sure that`s quite the phrasing I`d want to use, but the image of a candle - burning down, having been lit at both ends, and getting short in the wick - has possibilities.)
What do you think of that concept?
Another phrase that I was playing with was
"Get it together before your next birthday. Inertia is a powerful force to take on by yourself."
(It needs something, but I like the phrase "inertia is a powerful force," and I`ve been using it quite a bit recently when talking about people - including me - not getting things finished or having a hard time maintaining momentum.)
Off the top of my head, I wrote down a handful of various marketing slogans that use the imperative sentence structure in their taglines:
Just do it.
Don`t leave home without it.
Be all that you can be.
Get a piece of the rock.
Wake up people.
Go for the gusto.
(Those don`t sound harsh or demanding, do they?)
Thank you! It is what I have always said in running my business with my clients. I always let them know that "our goal is there success", and when i hear the usual stories of "i can`t" from my coaching clients , i have always said..."get real, get a goal"... It is that simple, becuase it really is. Set a goal, make a plan, prepare for obstacles, have a plan b,c, d..z until you get there and if you don`t give in or give up, you can reach any goal. I love your name...Before your next birthday...we all say it..like me about losing that weight, or taking a vacation..it is so universal. I can`t wait to see where you go with this.I am sure that you will come up with a great tagline. It has to be something that is a part of you, something you believe in and easy for other to "get". Then make sure you trademark it!!