Forums: Discussions for entrepreneurs and small business.

My developing business is scheduled to launch in less than six months. I’m getting ready to hire a designer for my logo, and I want to develop all the other branding text and visuals that will be printed on forms, business cards, brochures, and other marketing materials.

 

The basic concept of my business model is this:

Define a significant goal of your dreams and get help in accomplishing it “before your next birthday.”

 

For those who haven’t yet thought about their life plan and goals, I am developing a process of transition. It would also lay the groundwork for aspiring entrepreneurs who haven’t fully developed their business ideas and aren’t confident that their personal finances and home lifestyle would allow them to quit their day job.

 

The transitional Before Your Next Birthday package will focus on four life planning strategies:

·       Fitness & Health (Create a plan to eat good things you like [no dieting], get enough sleep, exercise regularly, live a healthy lifestyle, and schedule health maintenance appointments.)

·       Financial Organization & Planning (Get your affairs in order, assess your situation, reduce debt, control spending, set financial goals, and streamline your systems for handling expenses, savings, and investments.)

·       Personal Organization & Inventory (If a hurricane were 8 hours away, would you be able to gather all the important papers, photos, and mementos you’d want to take with you?)

·       Life Plan Development (You’re not getting any younger – if you want to travel, write a book, start a business, build your dream house, or learn a language, instrument, sport, dance, or art skill, you’d better put together a plan now.)

 

What I’m offering is

·       Personal assessment of your starting situation

·       Life planning strategies & action plans

·       An agent to oversee your plan and provide accountability & follow-up

·       An assessment team to provide feedback, advice, motivation, and resource referral

·       A personalized portfolio to organize your plans, identify your style, and document your progress

·       A structure for what to do next & a timeline for meeting your deadline

·       An event plan to showcase/celebrate your achievement

 

My target market is primarily baby boomers, but might also include others in life transition.

 

The brand image I ultimately want to convey is one of celebrity treatment. Clients will have an agent and access to various members of an assessment team – including personal trainer, financial advisor, professional organizer, voice coach, and image consultant. An event will be planned to celebrate the client’s accomplishments and will replicate the exciting atmosphere of an opening night premiere, complete with red carpet, limo service, and paparazzi.

 

So what kind of comments and tagline ideas does this concept evoke?

Denise,

Congratulations on this idea. You have articulated it clearly and I love the processes you have developed.  I think that the assessment team is also a great idea and it will further distinguish this idea.

 Here are a few tag line ideas that came to my mind as I thought about your service.

Have your cake and eat it too!

Celebrate who you will become!

Count your dreams, not your age!

Give yourself the ultimate gift!

Make a wish today!

Put your wisdom to work!

Make those candles count!

Cheers,
Donielle


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Gutsy Partners, LLC
1 Corinthians 2:9
Stop Dreaming. Start Doing.

Before your next birthday....

I think the main thought that comes to my mind is that "time is passing." I also think a whole lot of people are now familiar with the list of things to accomplish before I die...I can`t remember, but someone wrote a book about it.

Before my next birthday....I want to stabilize my life so I can start to make plans again.

So it seems that the natural follow to "Before my next birthday," is going to be "I want to...."

Is "Before Your Next Birthday" your business name? Or is it a product within a larger umbrella name?

Could we say, "Before your next birthday..." --  Decide what you want to be.

Would that fit into where you want go with this?

Love the idea!

Before your next birthday....

...do something for yourself

 ...better yourself

...make your dream come true

...decide to do it. Gone on I dare ya.

 

Something along those lines?

Andrew

I love the idea. I think you should ask it in the form of a question maybe? Like

"What will you do before your next birthday?"

Thanks for the feedback, guys.

Donielle & GFEssentials, I like that your ideas convey a desirable tone in their message, but I`m thinking that stressing a sense of urgency might be more effective.

I`m also hoping to evoke an image that`s more like a "get in shape venture" than something that`s a "spa-like celebrity treatment". Although the final achievement will be celebrated with posh, royal treatment, the get-it-together process along the way will be no-nonsense ... not drudgery, but not a cake walk either. (no pun intended)

Craig`s synopsis, "Before my next birthday....I want to stabilize my life so I can start to make plans again," describes the gist of my target market`s motivation. I`d like to follow that sentiment with a call to action.

Andrew was getting close when he closed with the phrase " Go on, I dare ya."

These were some of the ideas I had been considering:

Get fit

Get organized

Get it together – before your next birthday.

 

Portfolio for your life-planning strategies:

             Fitness

             Finances

             Organization

             Life Goals

 

You’ve got a goal.

Now you’ve got a deadline:

Before Your Next Birthday

 

It’s time to decide what you want to be when you grow up.

(somewhat similar to Craig`s suggestion)

 

(this is more like a core marketing message, but it`s one of my favorites)

Life planning strategies for the

             Not quite decided

Easily distractible

Meaning to get organized

Idealistic soul

This task is not as easy as it seems like it should be. It might take longer than I expected. (Then one day I`ll be taking a shower, and it will suddenly come to me.)

maybe,

"get to the you, you want to be"

"Realize Your Potential"

"become you"

"transform your life"

"Set Up Your Life"

"Create Success"

Hope that helps....but the shower or late at does usually does it!!

Erin

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Our Goal Is Your Success!
Founder Girls with Goals

One view of the sentence fragment, "Before your next birthday..." is a sort of reminder-type of thought. "Hey...before next year, ya may wanna do this...."

Another view is more of that urgency thing. The problem, I`m thinking, is that if you make it too urgent, would it turn people off from having a positive, friendly view of what you`re trying to do as a business?

Following along on Andrew`s thought, what about:
    Before Your Next Birthday -- Make one dream happen!

Is this getting closer? (One instead of all of your dreams...?)

I like donielles suggestion of count your dreams not your age.. thats the strongest in my opinion.. call to action in there too.

Live life to the fullest!

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kkrafts
"Treat every day as a new adventure"