I think this is a good topic to discuss the idea of customer service and customer satisfaction. I know as a consumer I rely heavily on how I am treated when a problem arises. My day to day interactions with a company might not be perfect...but rarely do I judge a company based on those general interactions...but when a problem arises...I want to be their ONLY customer...or at least treated like I am. I want someone to bend over backwards to make sure that when all is said and done I don`t question my judgement in staying a customer...or that I am not quickly looking for a replacement company to fill that need so I don`t have to go back! I have already dumped two large companies, one cable company and one cell phone company due to absolutely horrible customer service and complete disregard for my satisfaction...not only that...I frequently talk to others about my experiences which ultimately influences their decisions to use those companies. Word of mouth is a STRONG advertiser...and it can destroy a small business. Unfortunately, my one experience most likely won`t destroy the two behemoths that wronged me...but if they were smaller companies...my word of mouth could have destroyed them.
What are some of the things that people do to ensure customers/clients are returning...and raving about your service!?