Examine your own skills and capabilities. Where are you strong, Programming, Design, or Marketing? If you`re not strong in ANY of those three, then you may want to do some rethinking.
I think this is true in some things, but not all.
For example, many craft people know nothing about online marketing or ecommerce, but they can do something I can`t - they can weave or paint or make clothing or whatever else it is. So then they do what they do best, which is make their craft, and they hire me to make a system for e-commerce and marketing that is
simple enough for them to just do their own customer service and they are golden.
But yes, they have better success when they do have some sales or marketing skills on their own, on top of a unique product ... because I can`t hold their hand at every trade show.

The question that has not been answered it this ... WHAT is the product you are selling? Is it a service, and item? So in deciding what skills he has, he should also find something unique and in-demand so it sells itself.
I also find myself in the business of educating customers for their long-term marketing. As in, I will get you started ... but here are some things you can learn to keep you going so you don`t have to keep paying me. Maybe that`s not good business sense in my part, but many clients find pride in self-reliance ... and are more likely to recommend me to others.
nhgnikole2007-1-27 22:57:38