After moving from the commercial print industry, I decided to take my creative side and merge it with my technical know-how to start Signalfire Productions. Our mission is to help other small to medium sized businesses get the graphic and web design support they need without paying the outrageous fees normally associated with advertising agencies. I like to style it as a turn-key single source solution for business identity, marketing and print management.

One of the biggest challenges we face is the amateur designers who sell services dirt cheap and deliver horrible graphics. Like with everything in life, you get what you pay for. While our service pricing is not over the top, you won’t find a $50 logo here. I focus on being able to produce graphics for print and the web that are rock solid and consistent across any media. What is the point of having a good logo when it looks different every time it’s used?

Our services include logo design, creative advertising solutions, brochures, web development, web hosting (we have our own servers, locally and not reselling some national service), printing and creative consulting. Print design is our expertise, but web development has come a long way. Right now, I have two programmers and a server administrator that can turn my “pretty pictures” into fully functioning and user friendly sites.

I envision our services becoming more regionally based. Because of our prime location outside of Lake Geneva, Wisconsin, we’re focused in the Chicago suburbs and Southeastern Wisconsin. I would to expand more into Chicago, Milwaukee, and Madison.