STEELBUILDING.COM is a trademark case that shows some of the perils of this variety of "trademark." The site owner was not allowed to register the trademark and might have some trouble excluding others from using it because of the difficulty of establishing what we call "secondary meaning."
James Lindon, Ph.D. Patent Attorney
Lindon & Lindon, LLC
Patents, Trademarks, Copyrights, Pharmacy Law, Litigation
[this is not legal advice - provided for discussion only]
Intellectual Property for the Individual and Small Business: Identify, Protect, Enforce, Defend.
"Fools rush in where angels fear to tread."