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where would someone look if they were looking for a manufacture to private label for you.
What would the major components be for such an agreement?
What would someone want to look out for?
And what Am I missing?
Is there a How to bok someone would recommend?
always trying to prepare for my future.
Mike
Mike,
Depends on what you want to private label. I have a lot of dealings in the automotive aftermarket - collision repair segment. Have done quite a bit of private labeling of everything from chemicals to paper products (wipers and such) to masking paper and tape.
You`d be surprised who has private labeling programs. Many are the top players - producing products that compete against their own top-selling brands. Nothing is sacred in the business world.
What do you have in mind? If you want to talk 1-2-1, send an email.
R@
During buying trips for www.frostingfashions.com, I’ve come across TONS of artists and designers who private label at the trade shows. Have you thought about checking out the trade show circuits for your area of interest?
Hi Joel, I am searching for your podcast on private labeling. Am I missing where old podcasts might be?
My question in case it isn`t answered in the podcast is...
I do all natural specialty sauces. I have been packaging them slightly more than a year and just starting to get in some stores. My brand is not recognizable yet but I have been asked to do private label by some very successful retailers. I think the downfall would be that my product would then compete against myself from the big retailer and my brand recognition would slow down its growth. In 2006, I sold 2500 units and in 2007 I expect to grow that number to 15,000 units. Should I continue to build my brand recognition or go for the cash flow (which as you can see is greatly needed)?
Thanks!
Thanks as always
Riverhouse, first off, your stuff looks absolutely delicious! I checked out your site, looks really great!
I find my circumstances very similar to yours. We have a line of dip mixes. We started out at local craft shows here in Michigan and have branched out to bordering states. We have built quite a following and people are looking for us by our packaging. I have had suggestions to alter it and I am hesitant. My problem is that we are having trouble breaking down the barriers to get outside our general region where people have not tried our products. I am struggling with what sets us apart from the other gazillion dip sellers out there. We have picked up several retail outlets in other states which has been huge for us and I hope will help to get us into new market areas, pray is more like it.
In any case, in regards to the private labeling, I have gone ahead and done this. I have asked that the seller submit their design and a sample and with my approval, they may proceed. In the instances that I have participated in this, I am selling unlabeled product and they are labeling it. I would guess that some sellers want you to create and label it for them under their name. This was a plus for me in that I don`t have to pay for the labeling or the time to label and they didn`t request any discount for this, they just want to sell the product. In regards to "creating my own competition", I talked myself right into believing an account is an account, as long as my stuff is in the package, it doesn`t matter whose name is on it, show me the money! I will be looking up the broadcast and seeing what they have to say, but for the time being, this has allowed me to keep several very lucrative accounts happy!
Pam
where would someone look if they were looking for a manufacture to private label for you.
What would the major components be for such an agreement?
What would someone want to look out for?
And what Am I missing?
Is there a How to bok someone would recommend?
always trying to prepare for my future.
Mike
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Daniel Stewart
Hi Pam, thanks for the kind words! They do say cash in the pocket is king and right now, it is looking mighty good. Great to hear from another foodie :) I have no ideas on how to differentiate yourself from other dip makers, if you are like me, it is the taste but if they don`t taste...hmmm. Getting into other markets, I have not even tapped the markets here but I find myself considering a broker because of the established relationships they have and the difficulty in meeting with grocery buyers. Good Luck and continued success!
Kathaleen
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