I sell from my website & my product is also available at retail locations. The wholesale price
to those retailers is 1/2 of what I charge on my website. They pay S&H. The consumer is better off buying my product from the retailer because of my $3.01 S&H. But if they live in a location that does not have a retailer carrying my product, then they buy from my website.
I`m very flexible on minimum orders. I normally say 1 dozen but if a retailer wants to "try out" my product & just wants, say 1/2 a dozen, I say, "OK, twist my arm & we have a deal." The Missouri Botanical Garden started that way, just taking 8. But they`ve ordered over & over & over & over, 8 at a time.
My terms are Net 30. Most retailers are very good about paying on time. But if they`re a couple of weeks late, I call. Sometimes the invoice got tossed when the box was opened, sometimes it didn`t make it to the bookkeeper yet & sometimes the retailer just needed to be prodded. This will be my 6th year in business & knock wood, I haven`t been stiffed yet.
I`d hate to just sell wholesale because I enjoy dealing personally with customers. I get sweet instructions sometimes on orders asking me to include a birthday/Mother`s Day/thank you note. Or the envelope is marked: To Customer Service at Wherry Enterprises. Gives me a chuckle since I`m a one-woman operation. I`m also able to work garden walks in the summer demoing & selling WEDGIE at the same price as on my website. To help out local retailers though, I also work some of their spring open houses. When I do that, I`m selling the product they`ve ordered from me. The more I can sell, the more they will buy. I just have more in the car.
In my experience, no retailer would purchase my product unless they could mark it up 100% of what they pay me. In other words, if they pay me $6.50, they`re going to charge at least $13.00. They`re bricks & mortar & have lots of expenses in addition to S&H. I,
on the other hand, have the manufacturing cost. WEDGIE is made here in IL, costing more than if I had it made in Asia. But this was a firm decision on my part & I have no regrets.
Good luck, Kris. I suggest marketing your product in as many avenues as you can!