Forums: Discussions for entrepreneurs and small business.

January 31, 2008 - Wayne, NJ-- Elisa`s Custom Creations has taken the ordinary gift cardholder and turned it into a multi-use gift in its own right. Elisa DiVirgilio, founder of the handmade gift cardholder firm, announced today the addition of Velcro closures to the stylish, fabric pockets that give them life beyond a gift card presentation. "Career women can use them to hold business cards," she explained, "and grandmothers can proudly produce their latest set of photos. I even know one young mother who fills it with Cheerios for her toddler."

The Wayne, NJ firm was started by Elisa in 2006 in response to the relentless growth and popularity of gift cards. Today, consumers are purchasing gift cards as “real gifts” and they want them to look pretty, expensive and thoughtful!

The right gift cardholder “allows you to create that personalization,” says Angela Thompson, program manager for Christmas for American Greetings. The right gift cardholder, expressing just the right sentiment, helps demonstrate that you put thought into the gift and didn’t just buy any old thing, she says.

“Unlike many gift card packaging products on the market (boxes, tins, cards), these gift card holders embody creativity, craftsmanship, beauty and function and will surely add flair and sophistication to gift card giving,” says Elisa.

For further information, contact Elisa at Liz ( @ ) elisascustomcreations dot com.

                                              ***************

Thank you.