Later this week I`ll be sending out a press release announcing the partnership of my company with two other area organizations. ONe of the partners is an economic development nonprofit, and the other is an independent web-based newspaper. Basically what will happen with this partnership is that members of the nonprofit, which are all businesses, will be able to buy a joint advertising package with my company and the newspaper at a discounted rate.
Here`s my question... should I outline the specific details of the advertising contract including pricing, run times, etc.? Or should I keep it generic?
Also, I know a few of hte reporters on my media list personally so I feel comfortable just emailing them, but for the ones I don`t know, is it better to fax, email, email an attachment, or somehow else get in touch with them? Is there a preferred protocol?