Forums: Discussions for entrepreneurs and small business.

Hi all,

Later this week I`ll be sending out a press release announcing the partnership of my company with two other area organizations. ONe of the partners is an economic development nonprofit, and the other is an independent web-based newspaper. Basically what will happen with this partnership is that members of the nonprofit, which are all businesses, will be able to buy a joint advertising package with my company and the newspaper at a discounted rate.

Here`s my question... should I outline the specific details of the advertising contract including pricing, run times, etc.? Or should I keep it generic?

Also, I know a few of hte reporters on my media list personally so I feel comfortable just emailing them, but for the ones I don`t know, is it better to fax, email, email an attachment, or somehow else get in touch with them? Is there a preferred protocol?

Thanks! —paula

If this is all being done LOCAL, I would say try and contact them by phone first to introduce yourself and let them know you`ll be sending a press release.  Or maybe just ask if they`d have it faxed, e-mailed, etc. Good way to break the ice.

Other than that, I`d say keep it fairly generic, you want to be received as an opportunity for the businesses, not a pitch for your business.

It`s all about selling something that is good for them.

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Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites