We speak with Rieva Lesonsky about smokin' hot businesses that you can start in 2011. Rieva is the founder and president of GrowBiz Media, a content and consulting company specializing in small businesses and entrepreneurship, and SmallBizDaily.com, her daily blog.
The economy is showing signs of life again, and now is the perfect time to start a new business. Your greatest opportunities for success with a new venture are to identify and fulfill the hottest needs in the market. Rieva dismantles the notion that simply "following your passion" is the path to business success, and instead shows how starting businesses that fill actual market needs (smokin' hot market needs, actually) can fuel your growth with the wind at your back.
About Rieva Lesonsky
Rieva Lesonsky is a true small business all-star. She has appeared on hundreds of TV programs and radio shows, including the Today Show, Good Morning America, CNN, The Martha Stewart Show and Oprah, and can be seen regularly on MSNBC's Your Business.