Karen Post, author of Step 9 in StartupNation’s 10 Steps to Open for Business, breaks it all down in simple terms. You’ll learn in 10 quick minutes what a brand is, what Southwest Airlines and other of Karen’s favorite brands do that you can do, too, even on a shoe-string budget.
There’s a science to creating a strong brand and Karen Post, self-described as the Branding Diva, makes it plain and simple in this episode.