Foodie- and retail-oriented entrepreneurs, tune in to hear Eileen Spitalny, co-founder of Arizona-based Fairytale Brownies, describe how she transitioned from a home-based kitchen business to the number one selling catalog brownie retailer in the world.
Hear her describe the moment in 1995 when she reserved the domain name www.brownies.com “just in case the Internet turned into something,” and what that’s meant to her success.
Also learn how she brings out the inner entrepreneur in all company team members.
And if you’ve ever wondered how you can spread revenue out around the calendar beyond the retail-rich Q4 holiday season, hear how her strategy to start wholesaling helps Fairytale Brownies achieve just that.
If you’re looking for a model of success, Eileen’s fairytale story is a great place to start.