When you create copy for your website, you must appeal to two kinds of visitors. The first and most obvious is your prospects – those high quality folks who you hope to convert to regulars and customers. The second visitor you must appeal to, though, is Google (and related smaller search engines), which crawl the net looking for relevant content to provide as results in searches conducted by millions each day.
Tune in to this episode to hear the last of four podcasts featuring Steve Wyrostek, founder of No Cliché Copy. He gives a great basic primer on how to optimize your copy—the visible stuff—and the actual pages of your site with tags that aren’t obvious to the naked eye nor the naïve webbie.
This is an excellent tutorial on what SEO is all about. Listen in to make the most of your website.