Rich Sloan returns to No Cliché Copy founder, Steve Wyrostek for a fast-paced overview of the following five techniques to do more with your site visitors:
- Screen readers versus print readers
- Express not impress
- One idea per sentence
- Benefits versus features
- Strong beginnings
This is a quick-hitting overview of do’s and don’ts for the copy on your website. Great lessons and nuances are revealed to help you be more effective with each visitor.