“Analytics”. What an intimidating term. But don’t be scared away. As we discuss in this episode, using Google Analytics is easy and smart, even for a web amateur.
Brian Cleveland, StartupNation’s own web producer, shares with us a briefing on what Google Analytics is, how it works, and how to put it to work so you can understand who is visiting your site, where they come from, how they navigate your site and how to enhance the visitors’ experiences within the pages of your dot.com.
To leverage the full power of the web, you have to use an analytics package of some kind. We think Google Analytics is the one to tap for this strategic function.
So don’t waste a minute – listen in and get your Google Analytics on!
Download an overview of the points covered in this podcast.