StartupNation’s Rich Sloan interviews John McIntyre, founder and CEO of PixelFish, a national video production service that creates professional, effective videos featuring you and/or your informational and promotional message. You can use the short video(s) on your website or across the Net to drive leads and increase conversions.
Why Online Video? Nothing is more effective that video when it comes to persuading large audiences. People remember only 20% of what they hear and only 30% of what they see, but an incredible 70% of what they both hear and see. In an age when consumers’ media consumption has fundamentally changed, with over 65% of U.S. households now using broadband and 68% of Internet users now watching video advertising online at least monthly, creating a video for your business is a great way to leverage technology to drive more customer interest.
Also learn about the ingredients of an effective video.