StartupNation talks to Mari Anne Vanella about how to improve your cold calling techniques and how to get better results. Her company, The Vanella Group, is an outsourcing telesales firm serving the high-tech industry based in Silicon Valley. She’s compiled and analyzed data from 10s of thousands of cold calls and has come up with “42 Rules of Cold Calling Executives,” which she’s distilled into a simple little book by the same name.
StartupNation’s Rich Sloan talks to her about 5 of the rules in her list of 42, including:
- Rule 26: Choose Your Words Carefully
- Rule 17: Use a Script, but Don’t Be Scripted
- Rule 10: Ask Good Questions
- Rule 31: Learn as You Go
- Rule 30: How to Troubleshoot Your Calling
Learn how to convert your cold calling into a science – this podcast is a great starter.