Always good talking with the best in the business. That’s an apt introduction to Ryan Allis, StartupNation expert blogger and co-founder of iContact. Rich Sloan, StartupNation’s chief startupologist profiles Ryan and iContact’s incredible growth and success for several minutes and then dives into the meat of the act – advice on how to maximize the impact of your email marketing efforts.
First off, Ryan advises that you style your emails in such a way that they’re accessible to your audience wherever your audience may read them. People are sending more text messages than they are emails these days so that suggests readable emails on smart phones is a critically important sector of the overall audience. Also, consider those who are visually impaired as you design and program your emails.
Ryan then transitions to email personalization. Not just subject lines with the recipients name, but also smart content within the email that draws on a database and takes into account products the recipient has purchased and clear preferences that person may have. This cranks up the relevancy, which is a central benefit of personalization.
It’s all about open rates and usage and Ryan’s advice in this podcast are core to achieving optimum open rates.
See Ryan’s blog about this subject.