Last but not least in this “Marketing Your Website” series is a discussion of the almighty analytics – one of the most game-changing aspects of the web from a marketer’s perspective. With Google Analytics, which is the primary topic of discussion in this episode, you can learn about keywords people are using to find you, what the sources of traffic are, the activity your site experiences over time and even during certain times of day. You can identify what content is most popular, where people are coming from and going to from each page on your site and even create a site overlay that allows you to snap performance stats onto your website for your eyes only so you can see how each element on your site is performing. WHAT POWER!
Also included in the discussion are the value of search engine listings, paid listings ins and outs, and local directories.
This episode hosted by StartupNation’s Rich Sloan and guest expert, Nikole Gipps of NHG Consulting.