Hi! I`ve just found this post, so please forgive the delayed reply. I represent Newsforce as the Chief Marketing Officer, and I`ll happily answer any questions about the positioning of the product and the whole "search optimization" thing in regards to PR. Dale, even SEO professionals use some software to help save them time and to doublecheck their assumptions when optimizing a piece of content. I know that I used a combination of as many as 4 software tools and a half-dozen website resources...

I don`t think PR is overlooked ... in fact, some people probably issue too many press releases (and too many low-quality press releases) so PR in general gets watered out. As with anything, it`s important to write with people in mind first, and then search engines.

Dale, Thank you. I will be in touch shortly. Have had a lot going on in the last two weeks and I need to touch base with Nikole and Robert Carter, as well. Rgds, Ric