This episode is all about women.
StartupNation co-host and chief Startupologist, Rich Sloan, interviews Delia Passi, creator of a new certification service that familiarizes you with the woman consumer and trains you to serve her better.
Ultimately, upon completing the quick process, you'll be able to include your business in Delia’s "Women Certified" directory and place an emblem at your site, a kind of Good Housekeeping Seal of Approval showing you know how to cater to women consumers.
During the show, Passi explains a number of distinctions about women as customers, not the least of which being that they are responsible for 83% of all purchasing decisions made.
If you want to make sure your business is doing all it should to be woman-friendly, you've got to listen in and learn the tactics and nuances that will win women's hearts and wallets.
Visit
WomenCertified.com to learn more about the program. To get a steep discount on the certification program, enter the professional site. When you begin the registration process, make certain to select "Register with Group Discount ID".
Then enter their promo code: STN0408