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Solid Defense, Aggressive Offense - A Winning Strategy for Small Business

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Episode from Managing your Money Channel: Running a Business

Episode Spotlight

Rich Sloan, Chief Startupologist and co-founder of StartupNation, goes deep for practical and actionable strategies that help you and your small business navigate the current economy. Returning guest expert, Raghav Lal, Senior Vice President of Visa Small Business, joins Rich for a briefing on the latest Visa market research that shows trends in the economy and the views and strategies held by small businesses across America.

The most recent Visa “Insights” report is at the heart of this discussion and is the basis for two key strategies that Raghav recommends – one defensive and one offensive:

  1. Defensive: Manage your spending in a time of escalating operating costs.
  2. Offensive: Focus on growing revenue and capturing market share.

Listen in to Rich Sloan and Raghav Lal offer business advice on how you can achieve both strategies, all in the kind of practical terms that you can really put to work.

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