StartupNation’s Sloan brothers talk with Steve Rappaport, co-author of The Online Advertising Playbook, a new book that provides all of the research and perspective of a true authority on advertising – the Advertising Research Foundation.
Through statistics, case studies, and great strategy, Steve Rappaport shares smarts about what’s working on the web, how to attract and satisfy customers, and the ins and outs of online advertising. Topics covered include optimization, content strategy, and forms of online advertising that range from paid search results to banner ads that are geo-targeted, “contextual,” behavioral, and more. Listen in to this program to learn the fundamentals of online advertising, what’s working, and what fits your business objectives.