As a small business owner you may be overwhelmed with the idea of marketing your product. Perhaps you think it’s not important or that you don’t have the budget. John Jantsch, author of Duct Tape Marketing, reassures the StartupNation Radio audience that marketing is not only necessary, it’s possible for every business. He defines marketing as simply “getting someone who has a need to know, like and trust you.” Using this as the foundation for your marketing strategy simplifies the process.
Some of the topics you’ll hear discussed on the show are: building trust with your customer, creating a consistent strategy and taking advantage of affordable marketing tools.
About John Jantsch:
John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide published by Thomas Nelson. He is the creator of the Duct Tape Marketing small business marketing system.
His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site.
He is a popular presenter of marketing workshops for organizations all across America .