Small businesses need to leverage every marketing dollar, so getting
other people to talk about your business is simply smart business! Andy
Sernovitz of gaspedal and author of the book Word of Mouth Marketing shares tips on how you can be remarkable and proactively get the word out.
During the show, learn these tips:
- Do specific things to make word of mouth happen for your business. It can be a part of your marketing plan and it’s free.
- Trust & Respect = Loyalty.
No one is going to recommend a company that might embarrass them.
Successful word of mouth marketing is driven by hometown small business
values. You don’t need to be a super global advertiser.
- Make it easy: send
along an extra catalog when mailing your product to customers, give out
3 business cards instead of one, forward a coupon around by email.
Check out Andy Sernovitz on this StartupNation radio show as well