Meeting the steady popcorn demand of dorm dwellers was the
inspiration for Brian Taylor’s business, Kernel Seasons. As an
undergraduate student Brian spent a lot of time studying and snacking.
Finding ways to spice up his kernels led Brian to the seasoning aisle
of his local grocery store, where he bought a variety of flavors to put
his own signature style on a college staple.
business sense was nurtured while he was taking college classes. He had
just enough knowledge to start the business himself and place his
product in 15,000 grocery stores and 1,200 movie theaters nationwide.
Listen to Brian’s story of product placement, capitalizing on the
momentum and maximizing a business degree.
About Brian Taylor
Brian Taylor is founder and president of Kernel Season’s
LLC, America’s number one brand of popcorn seasoning. As president,
Taylor oversees all aspects of the company, including product
development, operations, sales and marketing.
During his final
two years at the University of Michigan, Brian worked with a team of
flavor experts to develop the full line of 14 all-natural popcorn
toppings. Using money from summer jobs, Brian officially launched
Kernel Season’s after graduating in 2000.
Brian is an
active member of the Young Entrepreneurs Organization, National
Association of the Specialty Food Trade and National Association of
Concessionaires. He was recently accepted to the University of Chicago
Graduate School of Business.