StartupNation found in a survey of its Community
members that opening an online retail store was the most desirable
business choice. Stopping by to discuss that trend are John and Kathy
Ruf, whose online pretzel company took off and landed them on QVC.
Although their product category
wasn’t new, the Rufs found a unique way to fill it with products that
are always fresh and custom-made to please individual tastes. While
they were confident they had created something special, the Rufs knew
it was going to be a challenge to rise in their category. Listen as
they tell the story of taking their idea from inception to success.