How do you market a controversial product? Ask Nancy Jarecki of
Betty Beauty, who has cornered the market on dye for “the hair down
Despite the thousands of products available there are
still many niches in the beauty industry that remain untapped. One of
those niches revealed itself to Nancy in a salon in Rome and it was
there that Betty was born.
Nancy decided that “betty” was a
catchy euphemism for a tricky subject and it has become the force
behind the marketing of this product. Listen in as Nancy shares her
fascinating story with the radio audience and learn about tapping into
a niche, category creators, and specialized marketing.
*Don't forget to hear the rest of the story! Nancy came back for a separate podcast with Rich Sloan that exposes the underbelly of this budding success story.
About Nancy Jarecki
The innovator behind bettybeauty, inc.
was born in Kansas, studied art in Texas, and moved to Los Angeles to
pursue a career as an artist. Recognized as one of the up and coming
Southern California artists by LA Weekly, Nancy showcased her art at
numerous shows and in corporate art collections.
to creating bettybeauty, inc., Nancy is working in concert with Inkwell
Literary Management and CAA Television, on a book and related
multi-media projects, dealing with the subject of adversity. She is
currently producing a feature film about Nashville for New Regency/20th
Century Fox. Nancy lives in New York City with her husband and three
Tina Norris - Footpetals
Tina Norris of Footpetals
also stopped by to fill us in on her new line of men’s footwear, her
plans for the future of and her strategy as an avid goal-setter. Read
about Tina’s product gracing celebrity feet and check out Tina’s key moves.