Your mouth is the most powerful and effective marketing tool you
have. We all know that early stage startups are short on cash at the
outset, so it’s important to explore other ways to promote your
business. Andy Sernovitz, creator of Word of Mouth Marketing , stops in to talk about how you can spread the word through networking, blogging and e-mails. There’s no need to break the bank when you have the gift of gab.
About Andy Sernovitz
Sernovitz is the author of Word of Mouth Marketing: How Smart Companies Get People Talking .
He is also the CEO of GasPedal, a consulting company the advises some
of the nation’s top brands. Check out Andy’s newsletter “Damn, I Wish I’d Thought of That” and the Word of Mouth network.