Catherine Harrell of Intuit shares the facts about the future of
small business: tips, trends and taking advantage of every opportunity.
Intuit, like any successful company, was interested in how
the face of small business is changing. Tracking these trends is
important in gauging the audience for specific products. So, they hired
an independent research group to gather information about the future of
small business and entrepreneurship. What they discovered is that the
new face of startups belongs to women, artists, baby boomers,
generation-Yers and immigrants.
There
are a lot of factors that lead to people wanting to become
entrepreneurs. Corporate downsizing is certainly one of them. But for
each of these groups of budding small-biz starters there are specific
reasons. Listen in as Catherine Harrell explains where the
opportunities are and how everyone can take advantage of them.
About Catherine Harrell
Harrell
is part of the small business division at Intuit, which is a resource
for entrepreneurs and small businesses looking to grow and success.
Harrell reports on Small Business findings, tools for small businesses
and finding success through word-of-mouth. Harrell has over 10 years of
experience and has held a number of small business, marketing and
business development positions.