Podcasts

Everyday Marketing Strategies to Hold your Business Together

Get the Flash Player to see this player.

Download episode

Episode from StartupNation Radio Channel: Small Business Marketing

Episode Spotlight

As a small business owner you may be overwhelmed with the idea of marketing your product. Perhaps you think it’s not important or that you don’t have the budget. John Jantsch, author of Duct Tape Marketing, reassures the StartupNation Radio audience that marketing is not only necessary, it’s possible for every business. He defines marketing as simply “getting someone who has a need to know, like and trust you.” Using this as the foundation for your marketing strategy simplifies the process.

Some of the topics you’ll hear discussed on the show are: building trust with your customer, creating a consistent strategy and taking advantage of affordable marketing tools.

Q&A - Promoting a book

Q&A - Taking an invention to the market

Q&A - Grant funding for a franchise

Q&A - Criteria for starting a franchise

Q&A - Expanding a business in the face of financial woes