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Podcasts > Everyday Marketing Strategies to Hold your Business Together
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As a small business owner you may be overwhelmed with the idea of marketing your product.
Perhaps you think it’s not important or that you don’t have the budget.
John Jantsch, author of Duct Tape Marketing, reassures the
StartupNation Radio audience that marketing is not only necessary, it’s
possible for every business. He defines marketing as simply “getting
someone who has a need to know, like and trust you.” Using this as the
foundation for your marketing strategy simplifies the process.
of the topics you’ll hear discussed on the show are: building trust
with your customer, creating a consistent strategy and taking advantage
of affordable marketing tools.
Q&A - Promoting a book
Q&A - Taking an invention to the market
Q&A - Grant funding for a franchise
Q&A - Criteria for starting a franchise
Q&A - Expanding a business in the face of financial woes
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