Who wouldn't want to get inside the minds of their customers and
know exactly what they want from your business? What better way to grow
that business and look like a hero to your loyal fans. Assuming that
sounds good, surveys have got to be a huge part of your market research
efforts. Nothing else gets you direct answers to the specific questions
you want answered on subjects as wide-ranging as:
- What your customer's favorite products are...and which they can't stand
- What you should be thinking about as far as new products are concerned
- Who your customers are - what their demographic makeup looks like, what their patterns and activities say about them
- How they'll react to the various business concepts you have racing around your entrepreneurial brain
And
that's just with the first survey you run - subsequent questionnaires
can help you dive even deeper into specific products or concepts, and
the information you can mine is gold when it comes to planning future
improvements in your business.
To get you started,
co-founder Rich Sloan and StartupNation web guru Brian Cleveland
discuss tips for effectively using online survey tools, methods for
implementing surveys for your business, and the powerful marketing
insights you can glean from this vital activity. Listen in.